Walter Davis: This salon is clean, and has a welcoming atmosphere. The owner is highly professional and has many years of experience, which truly shows in the quality of service.
kinyata garrett: This was one of the best wax experiences I’ve ever had before. Definitely coming back again forever. She is so friendly. book with her you won’t regret it one bit.
Jazmin R: Ashley was wonderful! Did exactly what I asked for and gave suggestions when I asked. My hair looks even better than I imagined! She was so fun to talk to and made me feel completely at ease. I will definitely be returning and am so happy to have found my new salon!
Colson Joyce (Mama Joy): Lora always gives good advice because she cares. Whenever I received a service it was always done with love. She is also a woman of prayer. A good family business if you are looking for great service.
Joyce Colson
Melinda Kreter: So many wonderful things to say about The Beauty Theory. I’ve been coming for years and regularly see Juli for my facials, Brooke for my eyebrows/lashes and Jackie for my hair. The new location was beautifully redone and always feels welcoming, clean and relaxing. Juli is a master at what she does. I went through a period of hormonal acne and she saved my skin. She came up with a customized plan for me and over the course of half a year (it’s never a quick fix with acne), my skin has almost fully healed. She’s always kind and makes thoughtful recommendations. Brooke has been doing my (and now my daughters) brows and lash lifts for 7 years and always does an amazing job. I will forever recommend her to anyone who is looking for a brow/lashes service. Jackie is a skilled hair stylist. She is always friendly and caring, offers guidance on things after I give her an idea of what I’m looking for and is quick to respond when I need an appointment. Rochester is lucky to have a place like this!